Monday, 23 February 2015

Reklameinnspilling for Schwarzkopf

Fredag filmet vi en reklamekampanje for Schwarzkopf got2b og deres nye produktlinje phenoMENal.
Jeg har æren av å være programleder, og fikk med meg den dyktige frisøren Alex Cornelius Sørensen til å style flotte fyrer fra gata.
Stay tuned for å se resultatet. I mellomtiden er det bilder av kalaset her:

Friday I shot a commercial for Schwarzkopf got2b and their new product line phenoMENal.
With me I had the amazing hair stylist Alex Cornelius Sørensen, who styled these hot guys we found on the street.
Stay tuned for the results.


Monday, 2 February 2015

Copenhagen Fashion Week FW15

København Fashion Week var som vanlig konge. I år rakk jeg kun å være der tre dager, men jeg fikk heldigvis med meg favorittene Designers Remix av Charlotte Eskildsen, og ikke minst By Malene Birger. Resten av dagene ble brukt til å nyte Nordens Paris med venner og kolleger. Les for øvrig Københavnguiden jeg laget på turen her, og selv om dette var AW15 anbefaler jeg å lese guiden jeg lagde til vårens dametrender her.
Copenhagen Fashion Week was a blast, as always.
This year I only had time to stay for three days, but I still managed to see my favourites Designers Remix by Charlotte Eskilsen and By Malene Birger. The rest of the time was spent enjoying Scandinavia's Paris with good friends and colleagues. To get the best tips from Copenhagen, read my travel guide here. And although this FW was AW15 I strongly recommend reading my complete trend guide for womenswear SS15 here.

Mood shots from Designers Remix and By Malene Birger
From left: Waiting for Designers Remix with Line, Designer's Nest, Designers Remix, By Malene Birger, Designer's Nest
My room at the Anderson Boutique Hotel
Catching up with friends at Grill Royal / Madklubben / Kongens Nytorv (Recommended!)

Thursday, 15 January 2015

Phillipp Plein Afterparty

Så... Phillipp Plein-afterpartyet i Milano var relativt gøy...

So.... The Phillipp Plein afterparty in Milan was pretty fun....

Thank you Georg and Tone for an amazingly random evening!

Wednesday, 14 January 2015

Salvatore Ferragamo launch of Emozione

Salvatore Ferragamo inviterte til sitt Friday Night Emotion party i Milano, i anledning lanseringen av sin nye parfyme Salvatore Ferragamo Emozione.
Det var et stjernespekket glitz-party i palasset til det gamle Senatet, som for anledningen var gjort om til en renessansehage, som ga den eksklusive soireen et dramatisk utrykk.

Salvatore Ferragamo invited us to his Friday Night Emotion party in Milan, where he launched his latest perfume Salvatore Ferragamo Emozione.
It was a star-studded glitz party at the old Senate palace, which was turned into a renaissance garden for the occasion, providing dramatic scenery for the exclusive soiree.

Vi fikk se en imponerende opptreden av komponist og pianist Ludovico Einaudi, som spilte sitt berømte (og utrolig vakre) stykke Una Mattina live. Samtidig med denne magiske pianokonserten var det en helt utrolig 3D-projeksjon på palassveggene, samtidig som supermodell Malgosia Bela kom glidende inn i den innerste hagen bærende på den nye parfymen.

We were given a stunning performance by composer and pianist Ludovico Einaudi, who played his famous (and incredibly beautiful) piece Una Mattina. This magical solo piano concert was teamed with an astonishing 3D-projection on the palace walls, as top model Malgosia Bela slowly entered the courtyard presenting the fragrance.

/Georg foran de nye flakongene/
/Georg in front of the new perfume bottles/

Etterpå holdt Duran Durans datter Amber Le Bon og ballerina Emilie Fouilloux koken oppe med sitt ville DJ-set, som holdt på langt ut i nattetimene. Salvatore Ferragamo Emozione vil bli å finne i butikkene i februar 2015.

Jeg fikk likevel en parfymeflaske som jeg skal få noen venninner til å pre-teste, så takk til Salvatore Ferragamo og teamet for en super kveld!

Afterwards, Duran Duran daughter Amber Le Bon and ballerina Emilie Fouilloux kept the fashion party heated with their fierce DJ set running far into the late hours.
Salvatore Ferragamo Emozione will be in stores February 2015.

However, I was given a bottle of the fragrance which I will try to post a review of in one of the coming posts. A big thanks to Salvatore Ferragamo and his team for a great evening!

  All photos: Daniel Bratterud (  

Tuesday, 11 November 2014

ECCO leather event

ECCO and House of Communication held a seminar on leather for selected press and buyers, followed by a workshop where we were given insight into the production of leather goods.





The Danish brand has expanded from shoes to purses, bags and other leather goods, selling high quality products all over the globe. Lead by Mikkel Jensen and Alice Topart, we got the chance to make personal bags with our own hands, in leather qualities of our choosing. All in all, interesting and nice to see the production chain, ending up with your own customized product.
 All photos: (

Sunday, 2 November 2014

Milan Fashion Week Spring Summer 15

Milano Fashion Week SS15 var helt konge. Det å få besøke fantastiske showrooms, det å se inspirerende, innovative og imponerende shows, og det å møte noen av verdens største designere - det var en helt utrolig opplevelse. Jeg skal forsøke å legge ut så mye som mulig etterhvert, så følg med for La Grande Bellezza.

Milan Fashion Week Spring Summer 15 was an absolute blast. Going to all of these incredible showrooms, seeing lots of inspiring and innovative runway shows, and meeting the most amazing designers - it was all an unbelievable experience. I'll try to share as much as possible of pictures, moments and memories of Milan Fashion Week SS15. Stay tuned for La Grande Bellezza.

Saturday, 1 November 2014

byMAGMALOU: SS15 collection preview

Thursday saw the preview of the byMAGMALOU SS15 collection at the luxury Oslo hotel The Thief.
byMAGMALOU was created in 2014, by Marthe Kveli Valberg, who after running the exclusive and popular second-hand shop MAGMALOU for three-and-a-half years felt it was right to take it to the next level. With designer Andrea Johannesen she started producing her own designs, "inspired by Scandinavian minimalism with a hint of international glamour."
byMAGMALOU's success has been immense, and in less than a year the clothing has been sold in over 40 shops around the world.

 // The new 'Basics' collection //

 // SS15 moodboard //

 // byMAGMALOU SS15 dresses collection //

 // It was all in the details //

At The Thief we were presented with finely sculptured skirts and tops; oriental inspired prints, kimonos and necklines; halter neck dresses with delicate cut-outs; and 60s inspired Twiggy dresses.
All in qualities such as from viscose, cotton and polyester. New this season is also the basics collection, which will feature basic pieces sure to appease the taste of stylish women. The flirty summer collection will hit stores in spring 2015, providing women with outfits to follow byMAGMALOU's motto: "dress up - dress down".

 // Designers Marthe Kveli Valberg and Andrea Johannesen //

Fun fact: The name MagMaLou itself is a portmanteau of the names of her husband, daughter and herself.

Thursday, 30 October 2014

Gambit PR: SS15 Press Day

The press day at Gambit is always a blast - an event filled with glamour, exclusivity and innovation. The PR agency represents some of the leading brands in the business, such as Mercedes-Benz, Louis Vuitton, Tiger of Sweden, Gant, Cala&Jade, Specsavers, Birgitte Herskind, Emma S., LG Electronics, American VIntage, Wella, Match, Cubus and SoBazaar.


I particularly enjoyed what showroom manager Julie Holst Berntsen had done with the Louis Vuitton expo. The Tiger of Sweden showcase also featured some of the sharpest pieces from the SS15 collection for both men and women.
One of the best parts about press weeks is that you get to see and touch the products up close before they reach the stores. And, with a luxury agency such as Gambit, it is always a treat to try on thus-far inaccessible and exclusive pieces.

Instagram: @thesilverstreets

  All photos: Daniel Bratterud, 

Tuesday, 28 October 2014

House of Communication: SS15 Press Day

PR agency House of Communication invited us to check out the collections and trends for Spring/Summer 2015, during Press Week. My definite favourites were the gym pieces from Moods of Norway, and the modernization of the Ecco shoes. More to come about those two later!
Here are a few of my snaps from the afternoon, with more to be found on the Instagram account @thesilverstreets

 // Ecco //

 // Ecco //

// Moods of Norway Gym //

// Moods of Norway Accessories //

Monday, 27 October 2014

Spalt PR: SS15 Press Day

Press Week Spring Summer 2015 just closed in Oslo, and PR agency Spalt PR invited us to their showroom to present the collections and trends for summer-season 2015.
Spalt represents brands such as Adidas, Peak Performance, Thomas Sabo, Reebok and Tissot, amongst others.

Here are some of my Instagram-pics from the evening, all taken from the account @thesilverstreets

 // Adidas //
 // Peak Performance //
 // Tissot + Thomas Sabo //
// Gucci //

Wednesday, 15 October 2014

the silver streets: Relaunch imminent

So, I'm back pretty soon, after a revamping sabbatical. It really is quite exciting to relaunch the website, especially after Milan Fashion Week...

  All photos: Daniel Bratterud (  

Thursday, 19 June 2014

TOMs shoes at the U.S. Embassy

Marianne Jemtegård and fiancé violinist Philippe Benjamin Skow

I was invited to a reception at the U.S. Ambassador's residence, to meet Blake Mycoskie, founder of TOMs shoes, and one of the world's most generous philanthropists.
We were given a presentation of the TOMs venture, and Mycoskie explained how the whole project came to being as well as how the journey has evolved.
 In addition, the "Models Giving Back"-project was presented, which is a campaign with fashion magazine ELLE and models Siri Tollerød, Erjona Ala and Alexandra Ørbeck-Nilssen, where the models get to donate funds and shoes to charity. All in all, it was indeed a very charitable afternoon.

Thursday, 17 April 2014

Oslo Press Week AW14: Spalt PR

Some of my favourite expos from Oslo Press Week AW14, from Spalt PR.

1st: Tom Wood
2nd: MARC by Marc Jacobs
3rd: Tivoli
4th: Reebook
5th: Dom Perignon