Reklameinnspilling for Schwarzkopf

Fredag filmet vi en reklamekampanje for Schwarzkopf got2b og deres nye produktlinje phenoMENal.
Jeg har æren av å være programleder, og fikk med meg den dyktige frisøren Alex Cornelius Sørensen til å style flotte fyrer fra gata.
Stay tuned for å se resultatet. I mellomtiden er det bilder av kalaset her:



Friday I shot a commercial for Schwarzkopf got2b and their new product line phenoMENal.
With me I had the amazing hair stylist Alex Cornelius Sørensen, who styled these hot guys we found on the street.
Stay tuned for the results.

!

Copenhagen Fashion Week FW15

København Fashion Week var som vanlig konge. I år rakk jeg kun å være der tre dager, men jeg fikk heldigvis med meg favorittene Designers Remix av Charlotte Eskildsen, og ikke minst By Malene Birger. Resten av dagene ble brukt til å nyte Nordens Paris med venner og kolleger. Les for øvrig Københavnguiden jeg laget på turen her, og selv om dette var AW15 anbefaler jeg å lese guiden jeg lagde til vårens dametrender her.

 

Copenhagen Fashion Week was a blast, as always.

This year I only had time to stay for three days, but I still managed to see my favourites Designers Remix by Charlotte Eskilsen and By Malene Birger. The rest of the time was spent enjoying Scandinavia's Paris with good friends and colleagues. To get the best tips from Copenhagen, read my travel guide here. And although this FW was AW15 I strongly recommend reading my complete trend guide for womenswear SS15 here.

 

 

Mood shots from Designers Remix and By Malene Birger

 

From left: Waiting for Designers Remix with Line, Designer's Nest, Designers Remix, By Malene Birger, Designer's Nest

 

My room at the Anderson Boutique Hotel

 

Catching up with friends at Grill Royal / Madklubben / Kongens Nytorv (Recommended!)

 

Phillipp Plein Afterparty

Så... Phillipp Plein-afterpartyet i Milano var relativt gøy...

So.... The Phillipp Plein afterparty in Milan was pretty fun....

Thank you Georg and Tone for an amazingly random evening!

ECCO leather event

ECCO and House of Communication held a seminar on leather for selected press and buyers, followed by a workshop where we were given insight into the production of leather goods.

// Johanna //

The Danish brand has expanded from shoes to purses, bags and other leather goods, selling high quality products all over the globe. Lead by Mikkel Jensen and Alice Topart, we got the chance to make personal bags with our own hands, in leather qualities of our choosing. All in all, interesting and nice to see the production chain, ending up with your own customized product.

 All photos: (www.thesilverstreets.co.uk)

Gambit PR: SS15 Press Day

The press day at Gambit is always a blast - an event filled with glamour, exclusivity and innovation. The PR agency represents some of the leading brands in the business, such as Mercedes-Benz, Louis Vuitton, Tiger of Sweden, Gant, Cala&Jade, Specsavers, Birgitte Herskind, Emma S., LG Electronics, American VIntage, Wella, Match, Cubus and SoBazaar.

 

I particularly enjoyed what showroom manager Julie Holst Berntsen had done with the Louis Vuitton expo. The Tiger of Sweden showcase also featured some of the sharpest pieces from the SS15 collection for both men and women.

One of the best parts about press weeks is that you get to see and touch the products up close before they reach the stores. And, with a luxury agency such as Gambit, it is always a treat to try on thus-far inaccessible and exclusive pieces.

Instagram: @thesilverstreets

  All photos: Daniel Bratterud, www.thesilverstreets.co.uk 

House of Communication: SS15 Press Day

PR agency House of Communication invited us to check out the collections and trends for Spring/Summer 2015, during Press Week. My definite favourites were the gym pieces from Moods of Norway, and the modernization of the Ecco shoes. More to come about those two later!
Here are a few of my snaps from the afternoon, with more to be found on the Instagram account @thesilverstreets

 // Ecco //

 // Ecco //

// Moods of Norway Gym //

// Moods of Norway Accessories //

  All photos: www.thesilverstreets.co.uk

Spalt PR: SS15 Press Day

Press Week Spring Summer 2015 just closed in Oslo, and PR agency Spalt PR invited us to their showroom to present the collections and trends for summer-season 2015.
Spalt represents brands such as Adidas, Peak Performance, Thomas Sabo, Reebok and Tissot, amongst others.

Here are some of my Instagram-pics from the evening, all taken from the account @thesilverstreets

 // Adidas //

 // Peak Performance //

 // Tissot + Thomas Sabo //

// Gucci //

TOMs shoes at the U.S. Embassy

Marianne Jemtegård and fiancé violinist Philippe Benjamin Skow

I was invited to a reception at the U.S. Ambassador's residence, to meet Blake Mycoskie, founder of TOMs shoes, and one of the world's most generous philanthropists.

We were given a presentation of the TOMs venture, and Mycoskie explained how the whole project came to being as well as how the journey has evolved.

 In addition, the "Models Giving Back"-project was presented, which is a campaign with fashion magazine ELLE and models Siri Tollerød, Erjona Ala and Alexandra Ørbeck-Nilssen, where the models get to donate funds and shoes to charity. All in all, it was indeed a very charitable afternoon.

Oslo Press Week AW14: Gambit

Some of my favourite expos from Oslo Press Week AW14, from Gambit.

1st: Louis Vuitton

2nd: John André Hanøy

3rd: Gucci

4th: Louis Vuitton

5th: Dante6 & Gant

 

  All photos: www.thesilverstreets.co.uk

STYLEmag Interiør Launch

Some pictures from last night, when STYLEmag editor Celine Aagard launched her new interior design magazine STYLEmag Interiør at House of Oslo. 

 

Mary-Kate & Ashley Olsen for Bik Bok

Wednesday, Mary Kate and Ashley Olsen launched their new collection for Bik Bok.

Bik Bok and This Is PR gave selected press the chance to catch a glimpse of the girls as they visited the brand's Norwegian flagship store in Oslo, for their Scandinavian press tour.

The collection itself was a sort of a Californian grunge reminiscent of Hedi Slimane for Saint Laurent Paris SS13, but with a definite Scandinavian it-girl in mind.

“Ashley and I are thrilled with our Fall 2013 Bik Bok collaboration. We feel the collection reflects our personal style and will connect with the Scandinavian girl”, says Mary-Kate Olsen.

“We've enjoyed the design process with the Bik Bok team and are excited to visit Oslo and Stockholm to launch the first of three collections in August”, says Ashley Olsen.


The collection is the first of three to be released this year. The second one to be launched already in October, and the third in the beginning of December.

All photos: Daniel Bratterud (thesilverstreets.blogspot.com) 

Absolut Vodka's UNIQUE Launch

Absolut Vodka's presentation of their Unique bottles.

In collaboration with Polhem PR, Ingunn Birkeland Oslo, DNA Events, Nivou & Tveaked.